Packaging

New bowl mug creating an appetite for sweet fruit pleasure

Monday 26. January 2009 - For Zentis, Greiner Packaging stages a technical debut: a transparent sleeve on a transparent mug

The best selling jam made by the German fruit processing company Zentis has had its packaging relaunched. Greiner Packaging responded to this challenge in the form of a transparent bowl mug holding 200 grams. Robert Obermayr, Product Group Director k1/k2, underscores the uniqueness of this packaging solution: “The bowl mug for Zentis is a technical novelty. For the first time, a transparent sleeve has been attached to a transparent mug. Whilst doing so, our long-standing experience with cup-sleeving really came in useful”.

Kremsmünster, 19 January 2009. – Since October 2008, “Breakfast Jam Extra” from Zentis has provided ever more fruity highlights on German breakfast tables. An extraordinary packaging shows the tempting fruitiness of the bread spread to its full advantage.

Top fruity – for the eyes and taste buds
The transparency of the bowl shaped mug allows a good view of the content and the rich amount of fruit pieces. The culinary delight is increased by a transparent sleeve; next to the logotype and the information on the ingredients, poster-like fruits are printed in maximum print quality. “Breakfast Jam Extra” has a fruit content of 50 per cent and is available in 14 flavours on the German market.

Harmonising proportions
The capacity of the new bowl mug fully meets the trend towards shrinking households. Containing 200 grams, its dimension ideally suits the demands of small households, young families and singles. The bowl mug is made of crystal-clear PS stylishly shaped and has an opening diameter of 95 millimetres. It can be resealed with a PET lid any time, which enables consumers to enjoy the fruitiness in several portions.

Zentis: one of the largest fruit processors in Europe
For the production of jam, marmalade and fruit spreads, Zentis processes fruits with excellent flavour and aroma from the best areas of the world. The daily processing capacity is several hundred tons. Thus, the company numbers amongst the largest in this branch in Europe.