Packaging

Tetra Pak announces global availability of Tetra Gemina Aseptic

Tuesday 30. December 2008 - World's first roll-fed gable top shaped package is a hit with consumers

Tetra Pak announced the global availability of Tetra Gemina Aseptic, the world’s first roll-fed gable top shaped package with full aseptic performance for the packaging of both juice and milk-based products.
Two new package sizes have been commercially released in the Tetra Gemina Aseptic family: Tetra Gemina Aseptic 500 ml Square and Tetra Gemina Aseptic 750 ml Square. The new sizes open up opportunities for customers to enter alternative retail channels, and develop new products at attractive price points. The Tetra Gemina Aseptic package is also available in 500 ml, 750 ml and 1000 ml sizes.
Tetra Pak has produced more than 400 million Tetra Gemina Aseptic packages to date based on the leading Tetra Pak A3/Flex platform, which has been deployed in Spain, France, Russia, Portugal and Kazakhstan.
Eighty per cent of customer orders for the Tetra Pak A3/Flex for Tetra Gemina Aseptic include the new QuickChange option. QuickChange conversion between Tetra Gemina Aseptic package sizes enables customers to quickly change package sizes to respond to market preferences, seasonal cycles or new promotional opportunities.
Independent research in eight markets using a sample base of over 1,500 consumers shows that the Tetra Gemina Aseptic package delivers an attractive design, excellent functionality and product differentiation. The research conducted in 2007 also confirmed that the package’s unique top and distinctive shape combined with easy handling and high pouring performance provides convenience to the end user. With Tetra Gemina Aseptic, customers and retailers benefit from strong shelf-impact and the advantages of ambient distribution, at a competitive cost.