Newspaper & Mailroom
NAA Launches mediaXchange Conference
Tuesday 23. December 2008 - Premier industry event focuses on multiplatform strategies and revenue-generating ideas
As newspapers refocus their business models toward multiple platforms, the Newspaper Association of America today announced it would hold the first annual NAA mediaXchange, a new conference for industry professionals to share audience and revenue development strategies that have generated growth in print and online. The inaugural conference, a single event that will replace both NAAs Marketing and NEXPO, marks an increased focus on emerging digital platforms. The event is scheduled for March 9-11, 2009, at the Mandalay Bay Convention Center in Las Vegas.
“NAAs mediaXchange will offer newspaper professionals a chance to capitalize on results-oriented programming as the industry drives toward multiplatform success,” said NAA President and CEO John F. Sturm. “Speakers from both inside and outside the industry will join attendees to form a marketplace of ideas and strategies to grow advertising, increase audience and generate revenue. This exchange will spread to the show floor as companies serving all facets of the industry – from production and digital platforms to advertising solutions – will offer innovative products and services to help newspapers excel in todays environment.”
The decision to launch NAAs mediaXchange comes as newspapers adjust their business practices and NAA is striving to communicate examples of innovation and provide tools to facilitate sharing of ideas among newspaper executives.
“With decision-making on major products and services becoming increasingly cross-functional, teams representing the audience and revenue side of the business and technology professionals are collaborating at unprecedented levels,” Sturm explained. “In addition, an intense focus on emerging media options and digital platforms has promoted crossover between attendees at both NAAs Marketing and NEXPO conferences. Merging these two key industry events maximizes value for our members while offering unparalleled educational programming and networking opportunities for attendees.”