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Transcontinental Media Chooses DTITM for 35 Newspapers

Wednesday 17. December 2008 - Large Canadian Publisher to deploy DTI Circulation enterprise-wide

Digital Technology International (DTI), the world’s leading developer of audience-centric web, print, and mobile publishing solutions, announced an agreement with Transcontinental Media Newspaper Group in Quebec, Canada, to install the DTI Circulation solution enterprise-wide.The group is already running DTI Circulation at two newspaper sites, and will install at all of the group’s remaining 11 sites.Transcontinental Media has ten dailies and 25 weeklies in the Atlantic Provinces and Saskatchewan that will now use the DTI Circulation  solution.

Transcontinental Media is the largest publisher of community newspapers in eastern Canada; the fourth-largest print media group in Canada and the country’s leading publisher of consumer magazines.

“DTI Circulation provides Transcontinental Media with the ability to take advantage of new opportunities quickly,” said Bud DePietto, executive vice-president, DTI. “Transcontinental Media will be able to efficiently meet the challenges of a highly competitive and sophisticated audience-based market.”
DTI Circulation is a flexible, comprehensive suite with an array of features that can be used immediately to increase revenues and reduce expenses.
 
“Transcontinental Media will use this customer-centric solution to expertly manage our circulation business cycle,” said Alicia Serra, IT Director, evolution and maintenance of business applications, Transcontinental Media Newspaper Group. “From mass to highly personalized marketing, Transcontinental Media offers its clients integrated solutions which include a continent-leading direct marketing offering, a diverse digital platform and a door-to-door advertising material distribution network. DTI Circulation will provide us the ability to standardize procedures and processes across the company.”

“Our selection process was rigorous and included actual software users who judged the DTI solution with its strong slate of functionalities as the best available for our needs going forward,” said Marc-Noel Ouellette, senior vice-president, Transcontinental Media Newspaper Group. “We consider DTI as a very strategic partner.”

Transcontinental Media has been a DTI Advertising customer since 2002, adding DTI Circulation to their existing DTI solutions.