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Costco Wholesale Selects Paxonix to Automate and Streamline Marketing Communications and Package Design Project Management
Wednesday 19. November 2008 - Worlds Largest Warehouse Club Relies on Web-Based Packaging Solution to Meet Increased Market Demand
Paxonix, a MWV company, offering a web-based packaging and marketing process management service, today announced Costco Wholesale Corporation (COST), the worlds largest warehouse club operator, has chosen Paxonixs PaxPro software to automate the information management processes of its packaging graphics and marketing communication efforts.. Costco Wholesale operates more than 540 membership warehouse stores serving more than 53 million cardholders around the world.
Costcos Marketing Department turned to Paxonix to automate and streamline its processes to help meet increased market demands for its package designs and for providing marketing collateral to its retail locations. Costco needed a comprehensive solution to automate and streamline the project management process
“Paxonix was the best solution for Costco as we look to increase efficiencies and accelerate time to market with new products,” said Bev Akada, Assistant Vice President of Corporate Communications, Costco. “By utilizing Paxonix, we will automate and streamline our processes, freeing up our staff to focus on even greater innovation and speed to market across everything we produce within our department.”
Costco conducted a lengthy industry search to identify the most comprehensive packaging/project management systems available, and found that Paxonix was the best solution to effectively meet its needs.
Previously, Costco relied on Excel, desktop tools and printed proofs to manage the process. The organization was in search of a flexible and easy-to-use system to automate the process and make critical information accessible to key personnel at any time during the creative process.
A web-based solution, PaxPro will provide Costco the tools to ensure greater accountability and control over a wide variety of projects. Real-time visibility across projects enables a faster approval process and empowers project managers to plan, execute and deliver projects on time.
Of note, Costco was impressed with PaxPros intelligent forms, PaxForms, to help connect people, processes and data with the companys business rules and accelerate time to market. By leveraging PaxForms, Costco will streamline data capture, information sharing and approval processes, reduce errors and deliver complete information faster to key decision makers.
“It is imperative that a comprehensive packaging solution is in place to increase efficiencies and speed time to market” said Kent St. Vrain, Vice President, sales and marketing, Paxonix. “Paxonix is uniquely designed to help global organizations like Costco streamline the project management process so executives can focus on strategic initiatives and product innovation. We are delighted to add Costco to our growing list of global clients.
Costco plans to start implementation in the fall of 2008.