Consumables
Rare Wollemi Discovered on FSC-Certified Mohawk Options
Monday 17. November 2008 - Mohawk Fine Papers Inc. releases Lost/Found; a discovery of the past, present and future world on Mohawk Options 100% PCW.
Lost/Found, printed at Dallas, Texas-based Williamson Printing, is a visual chronicle of the discovery of a tree thought to have been extinct for more than two million years. Mohawk Options 100% PCW was used to maximize the quality of the images and illustrations produced with a combination of four-color process and match colors.
Written in four languages, English, German, Spanish and Chinese, Lost/Found was designed by Pentagram, NY. The promotion details the rare discovery of what research has revealed to be a living artifact from the Jurassic era.
“Mohawk Options 100% PCW complements this environmentally focused subject matter. The Wollemi is rare and endangered, and as with the rest of our environment, it needs us to help protect it and conserve it. We hope that message comes through in Lost/Found as well as in the FSC-certified, manufactured with windpower, 100% PCW paper its printed on,” says Laura Shore, Senior Vice President Communications and Innovative Strategies, Mohawk Fine Papers.