Consumables
Mohawk Showcases Value in New Via Promotion
Friday 14. November 2008 - Mohawk Fine Papers Inc. [Graph Expo Booth #1371] has released the Mohawk Via Operators Manual. This new promotion follows the tradition set by Mohawk Via to produce relevant and useful information for printers in an informative and entertaining way, while once again showcasing how well this value sheet performs across a range of platforms.
The Mohawk Via Operators Manual displays the well-known characteristics of Via quality, value, printability, sustainability and flexibility in one publication that can stand on its own as a reference manual in any print and production library. The Operators Manual covers topics from controlling dot gain by adjusting curves, and intensifying images with fluorescent touch plates, to images with no tone versus duotone, or demonstrating the 4/color process image quality achievable on all six of Vias finishes.
Designed by Los Angeles-based AdamsMorioka, the images, typography and diagrams used throughout the book demonstrate the quality and printability of the paper. The 6″ x 9″ size of the book was dictated by the most efficient use of space on each press form. “There are paper promotions with beautiful images of bread or doorknobs but they tell us nothing other than their ability to hold an image. Mohawk has taken the lead by producing not just another promotion, but a true manual designed to demonstrate that what we produce, how its designed for production and its usefulness in the world are as important as the paper we choose,” says Sean Adams, Partner, AdamsMorioka.
Mohawk Vias comprehensive collection of finishes, colors and weights makes it an extremely versatile product. Mohawk Via has made specification easier for printers and designers alike by inserting the most popular finishes into the Mohawk Via line. Mohawk Via also has several whites, making it even easier to mix many finishes into a single project without sacrificing shade. Whether its a full identity system, brochures, pocket folders, invitations, books, catalogs, posters or presentations, or a combination of all Mohawk Vias six finishes, nine whites, 27 contemporary colors, 30% and 100% PCW FSC-certified options can complete any project with quality and consistency. The Mohawk Via Operators Manual has an at-a-glance reference chart for easy viewing of Mohawk Vias full range of papers.
The Mohawk Via line, made with non-polluting, renewable wind-generated electricity, also includes Via 25% cotton. Via 25% cotton is a 94-bright economy paper with a rich surface, exceptional laser print performance and 30% post consumer content. Matching envelopes and a variety of weights make 25% Cotton ideal for a full range of business and personal correspondence.