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Martha Stewart Living Omnimedia Selects Open Text to Manage Publishing and Broadcasting Assets Across the Organization
Wednesday 12. November 2008 - Open Texts Digital Asset Management (DAM) Solution to Manage All Photos, Graphics, Illustrations and Video in an Organized, Central Location
Open TextTM (NASDAQ: OTEX, TSX: OTC), a global leader in enterprise content management (ECM), today announced that Martha Stewart Living Omnimedia has selected Open Texts DAM solution, powered by Artesia, to manage photos, videos, illustrations, and other publishing and broadcasting content company wide.
Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original “how-to” information, inspiring and engaging consumers with unique lifestyle content and beautifully designed, high-quality products. MSLO is comprised of four businesses: Publishing, Internet, Broadcasting and Merchandising, the combination of which enables the organization to cross-promote its content and products. MSLO required a comprehensive solution that was able to effectively manage all content from its publishing and broadcasting businesses.
“Our previous content management system was built with antiquated technology, plagued with performance problems, and had numerous functionality limitations,” said Jeff Carnevale, Director of Business Systems Development for Martha Stewart Living Omnimedia. “Open Texts solution will give us a better handle on all of our publishing and broadcasting content, significantly improve overall performance, and will help us streamline our business processes.”
With Open Text DAM, MSLO will now have a single point of management for all photos, graphics and illustrations used in developing its magazines, such as Martha Stewart Living, MSLOs flagship magazine; Every Day Food, Martha Stewart Weddings, and Body + Soul. Users will be able to easily find, access, edit, share, reuse, and archive these digital assets, all within unique workflows and using browsers or desktop applications of their choice such as Adobe InDesign.
“Publishing and broadcast organizations depend on having the right solutions in place to efficiently produce and distribute their digital content around the world,” said Scott Bowen, President, The Open Text Digital Media Group. “Open Texts Digital Asset Management solution will help Martha Stewart Living Omnimedia streamline the processes associated with managing all photos, graphics, illustrations and video so the organization can continue to provide the best user experience possible for its readers, listeners and viewers.”
Open Texts Leadership in Digital Media Solutions Open Text is a leader in enterprise and hosted Digital Asset Management (DAM) solutions, bringing a depth of experience around rich media workflows and capabilities. Open Text DAM, powered by Artesia, an award-winning and proven solution, is the choice of leading companies such as Time, General Motors, Discovery Communications, Paramount, HBO and many more.
Open Text announced the latest version of Open Text DAM – version 6.8 — in February