Business News

Tensor Group Extends Marketing and Sales Reach Overseas

Friday 07. November 2008 - Tensor Group, Inc., a premier U.S. manufacturer of web offset press equipment, is expanding marketing, sales and service operations in Europe, Greece and Iceland.

Tensor appointed Bo Rasmussen & Birthe Rasmussen to key Tensor area sales management positions covering Iceland and several European countries. Bo and Birthe of BB ProduktionsService A.S. have represented Tensor since 1994 in Denmark and therefore bring extraordinary technical knowledge about Tensor machinery and internal processes to facilitate sales negotiations and smooth press installations.

Bo and Birthe will manage a network of sales representatives in the following countries: Austria, Bulgaria, Czech Republic, Denmark, Germany, Hungary, Iceland, Malta, Netherlands, Poland, Portugal, Slovakia, Spain, Switzerland, Sweden.

Earlier this year, Tensor increased global exposure by bringing new agencies on board in Greece and Norway. Omnicom of Athens, with managing director Peter Papadimitriou in the lead role, is tasked with reaching and educating key prospects about the Tensor advantages in Greece. Leif Johansen, managing director of GrafiNor A.S., is responsible for sales and marketing development in Norway. Mike Pavone, Tensor’s international sales manager commented, “Tensor is very fortunate to have created agency agreements with these two extremely strong companies with excellent industry expertise and on-the-ground connections.”