Packaging

Giesecke & Devrient Now Delivering Prepay SIM Cards Directly to T-Mobile UK Customers

Monday 03. November 2008 - New logistics concept shortens delivery time to just a few days

T-Mobile customers in the UK are now receiving deliveries direct from Giesecke & Devrient (G&D) when they place an online order for prepay SIM cards. With its system of “SIM production on demand”, the Munich-based company has reduced the waiting time for SIM cards requested by T-Mobile customers to just a few days. T-Mobile UK sends the necessary data to G&D over a secure data link as soon as a customer places an online order. G&D takes care of SIM-card personalisation and handles the entire shipment, including covering letter and enclosures. The parcel is sent on its way by post just a few hours later. For T-Mobile UK this means zero warehousing costs and the elimination of risks associated with the logistics process. G&D expects to deliver several million SIM cards each year.

“We are delighted that our longstanding relationship with T-Mobile UK and the mutual trust that this has engendered over the years has now enabled us to intensify our collaboration through SIM production on demand,” says Dr. Klaus Vedder, Head of the Telecommunications division at Giesecke & Devrient.

Richard Copeland, who heads the SIM Center of Excellence at T-Mobile UK, is equally delighted with the results: “Our customers are now receiving their SIM cards within days of their order, and appreciate the improved quality of service. We will turn hope to benefit from a higher activation rate.”

The orders are delivered directly to T-Mobile UK customers by Royal Mail. In parallel, G&D supplies the network operator with daily updates on the deliveries that have been expedited. This data provides the operator with an analysis tool that can be used to generate a more immediate and targeted marketing response. If necessary, the content of the consignments can be modified at short notice, enabling T-Mobile to respond almost instantaneously to new market trends and customer requirements.

G&D will be presenting its products at the CarteS & IDentification 2008 exhibition in Paris from November 4-6, 2008 (Hall 4, Booth 4 L 001).