Prepress
Bringing new life to Amsterdam
Wednesday 29. October 2008 - Atex has evolved its branding to provide a fresh new image for the company, one that reflects our focus on digital transformation for the media industry, and reflects what we are doing to meet the challenges of todays media companies.
¡ Atex launches new brand to reflect the transformation that is occurring within the media industry today
¡ The concept of new life addresses the reality of the rapidly changing media industry, its current and future challenges. It stems from the DNA (Digital News and Advertising) initiative, and is visually manifested in the new imagery
¡ The new branding brings together our expertise in the areas of editorial content management, advertising, subscription and circulation management, digital transformation and services and provides business solutions based on our DNA initiative
At Atex we have introduced a new brand image for the company, one that is clean, modern and reflects both our business success and long term commitment to the media industry.
Our new tagline, “Bringing new life to your media business”, clearly articulates our business focus, the value that we deliver to our existing customers, and goals that we set ourselves when engaging with new customers and prospects. It reflects a new business attitude towards helping companies meet their business goals, in particular helping them to increase revenue potential, and maximize business profitability.
“Atex is the leading provider of solutions to the media industry, thats a fact”, said John Hawkins, Group CEO, “our new branding reflects our business goals and a real commitment to extend our long term support to the media industry”
As a company we are focused on four business divisions that work closely together to deliver solutions that are best in class, built to open standards and combined together deliver a unique value proposition for our clients. These business divisions, Atex Content Management, Advertising, Subscription and Digital, bring together our expertise in the areas of editorial content management, advertising, audience information, digital transformation and services.
Atexs unique DNA (Digital News and Advertising) technical blueprint will help media companies create new revenue sources, reduce operating costs, and engage younger audiences. Solutions based on Atex DNA support converged, multi-channel workflows, in which content is made more valuable by linking news and advertising in ways that are increasingly more personalized, collaborative, and available on-demand.
With this new branding, we are re-focusing the whole company around our business goals, and with it we are seeing pride and excitement in all that we do”, said Peter Joseph, Corporate Marketing and Communications Director for Atex