Prepress
IfraExpo 2008: Saarbrücker Zeitung orders new ppi ad workflow in Amsterdam
Tuesday 28. October 2008 - Integration of IS-M/AM?and IS-M/AMC Editor planned
The Saarbrücker Zeitung, based in Saarbrücken (South Germany), has decid-ed to upgrade its ppi workflow at the IFRA 2008 in Amsterdam. In order to op-timize both our ad workflow and edition planning and output management workflows in future, the ppi products AdPag (ad pagination), AdMan (ad pro-duction), AdCept (web-based customer ad review) and ProPag (automated page assembly) will be installed at the beginning of 2009. This upgrade coin-cides with the company’s announcement to replace its current CICERO ad system with a new SAP workflow with IS-M/AM and IS-M/AMC Editor. The SAP media solution will be seamlessly integrated in ppi Media’s Publishing Solutions.
“We are very pleased that the Saarbrücker Zeitung will use our open workflow con-cept for installing the SAP systems”, said Norbert Ohl, managing director of ppi Media, after receiving the new sales order. “With the joint solution from SAP and ppi Media, the company can realize substantial savings, achieving a more flexible and efficient workflow.”
New approach to the ad workflow
The main objective of the Saarbrücker Zeitung (SZ) is to link the technical system with the booking system in order to improve the overall workflow. “We are con-vinced that with SAP and ppi Media we have made the right decision in order to optimize our business processes in the advertising market with regard to time, costs and flexibility and to expand our customer service”, says Dr. Joachim Mein-hold, CEO of the Saarbrücker Zeitung. When the ppi/SAP installation goes live, all ads booked in SAP will be directly available for ad production in AdMan. For ad production an outsourced subsidiary of the SZ will be seamlessly integrated in the automated workflow via the AdMan add-on WebLink. Finished ads will undergo a preflight check and then be transferred to the customer for approval or correction with AdCept. The Süddeutsche Zeitung expects savings potentials from the new ad pagination system AdPag and the page assembly system ProPag, with which ad pages will be automatically produced and then forwarded to printnet OM for imag-ing.
Patric Schäfer, head of production at SZ and, at the same time, project manager, said, “ppi Media has proved its worth as a competent and innovative workflow sup-plier in earlier projects. Together with ppi Media we have therefore developed a long-term project plan that will cover both the installation in Saarbrücken and also system migrations in Trier and Cottbus within the next two years.”