Prepress
Atex demonstrates leadership at IFRA 2008
Tuesday 28. October 2008 - At IFRA 2008, Atex are making one of the biggest statements of intent in the media industry; newly branded Atex are investing heavily in the media sector, and will be demonstrating leadership through new business and technical solutions that address real world business problems.
Atex recognizes the challenges for the media industry, with the global credit crisis affecting consumer confidence and traditional advertising based revenue streams, and new technology rapidly changing expectations in both news gathering and consumption. Change is happening quickly, and IFRA provides the ideal platform to engage with delegates, discuss their specific concerns and offer solutions. What can delegates expect to see from Atex?
¡ Solutions that offer new opportunities for revenue growth and operational efficiency
¡ Solutions that address each and every section of a publishers workflow
¡ The latest technologies for gathering, publishing and consuming all forms of content
John Hawkins, Group CEO, Atex stated, “We are here with a bang in 2008, new look, new opportunities and new solutions, we are committed and investing in the future of this industry”. He continued, “As the leader in Digital Media solutions our customers look to us for guidance and solutions, we are at IFRA to do just that”
New solutions on display represent aspects of workflow integration for media neutral publishing, to citizen journalism, and content based advertising. We be demonstrating the importance of linking content with community, the creation of interactive advertising marketplaces, and delivering on personalised requirements of individual subscribers, delivering targeted news and ad content to one or more digital channels, all of these solutions are built upon Atexs marketing leading products from our content, advertising and subscription business.
Atex will be discussing and showcasing how it can support media companies in the following ways: – to manage their operations more efficiently, helping them to transition to new delivery models where appropriate, enabling them to focus on their core business, increase speed to market, whilst removing costs from their operations.
In addition to individual demonstrations of market leading content, digital asset management, advertising and subscription management offerings, Atex will be demonstrating its Digital News and Advertising blueprint to show how these technologies can come together through Polopoly, the market leading web content management solution. The demonstration will include the use of stories, blogs, RSS feeds, surveys, comments, user-generated content, ad management, internet ad booking, mobile and video content.
“This year we plan to showcase how our leadership, and expertise in technology innovation to deliver real solutions to some of the industrys biggest challenges”, said Pete Marsh, Chief Technology Officer for Atex, “our presence is geared to launching a new understanding of Atex and what we do”