Consumables
Agfas Steve Musselman to Participate in NAPLs Critical Trends Breakfast at Graph Expo 2008
Monday 27. October 2008 - Marks 11th Critical Trends Breakfast in a row for Musselman; Presentation to focus on "Critical Trends in Print Consumables"
Agfa Graphics announced today that Steve Musselman, senior manager, Corporate Accounts and CtP expert for Agfa North America and — an NAPL Critical Trends mainstay since the mid 90s — is one of the panelists at the NAPLs Critical Trends breakfast discussion during Graph Expo. The event is being held Monday, October 27, 2008, from 7:30-10:00am at McCormick Place in Chicago, Illinois.
Steves presentation is called “Critical Trends in Print Consumables” and will focus on the technical and market-driven trends affecting traditional and digital print consumables.
“Which consumables a printer chooses can be the difference in getting the client you want or not getting that client,” Musselman said. “If you try to cut corners on consumables, you can get burned. If you buy the most expensive consumables without maximizing the investment, you can also suffer. You need to make sure your consumable purchasing is not given less attention because you dont think you need to focus on it as much as the platesetter or press youre also looking at buying.”
The event features leading printing and graphic communications experts who will share their views on the hottest industry trends.