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Pitney Bowes Marketing Solutions Launches New Web Marketing Portal for OraMetrix

Tuesday 21. October 2008 - Pitney Bowes Marketing Solutions, a division of Pitney Bowes Inc (NYSE: PBI), and a provider of Web-based marketing tools, has launched a new portal for OraMetrix, a leader in innovative 3-D technology solutions for orthodontic care.

The OraMetrix portal helps the company market its proprietary SureSmile orthodontic treatment system by enabling participating orthodontists, as well as company sales and marketing personnel, to access, customize, order and pay for SureSmile-branded marketing materials.
Dan de Silva, Vice President of Marketing for OraMetrix, said, “With the Pitney Bowes marketing portal, our customers—orthodontists— get far more choice and customization options, and our marketing team can quickly and easily bring new assets from concept to production. It truly is a win-win for us.”
Art Fiordaliso, President of Pitney Bowes Marketing Solutions said, “The new portal helps OraMetrix and participating orthodontists by centralizing the marketing materials and campaigns needed to promote SureSmile campaigns. Previously, materials were available from static catalogs that quickly became out of date and orders required customer service assistance.”
The SureSmile secure marketing portal will help ensure the use of current brand assets by allowing site administrators to easily upload new brand materials and retire those that are obsolete. Authorized users can customize materials themselves, allowing customer service representatives to focus on other responsibilities. Pitney Bowes Marketing Solutions manages all printing, and fulfillment, as well as customer support for user inquiries.