Business News
Edipresse AS Romania launches AUTO BILD in Romania
Friday 17. October 2008 - Edipresse AS Romania, a joint venture of Edipresse and Axel Springer, will launch AUTO BILD in Romania on October 17th, 2008. AUTO BILD Romania will be published every 14 days with an initial circulation of 21,000 copies. The copy price totals 3.9 RON, about 1.07 EUR. AUTO BILD Romania is the 33rd international edition of the worlds largest automobile magazine.
Comparison tests of compact cars and navigation systems, news from the Paris Motorshow and road tests are all featured in the first issue. For its launch AUTO BILD Romania is including a DVD with the presentation of a new car model. “Just as the whole of the eastern European market, the Romanian magazine market still holds much potential. The reactions of advertising clients already confirm our expectations for success”, stated Tim Besser, International Licensing Director Axel Springer AG.
Edipresse AS Romania is one of Romanias largest magazine publishers. Axel Springer holds 40 percent of shares through a joint venture. The Romanian media company already publishes two more licenses of Axel Springer with COMPUTER BILD and POPCORN.
AUTO BILD, the automobile magazine with the largest coverage worldwide, is read by around 40 million readers worldwide. Alongside Germany and Romania, AUTO BILD is published in Azerbaijan, Bulgaria, Denmark, Estonia, Finland, France, Georgia, Greece, Great Britain, India, Indonesia, Italy, Croatia, Latvia, Lithuania, Macedonia, Mexico, Montenegro, the Netherlands, Austria, Poland, Portugal, Switzerland, Serbia, Slovakia, Slovenia, Spain, the Czech Republic, Thailand, Turkey, the Ukraine and Hungary. AUTO BILD ALLRAD (4×4) is published in Germany, Lithuania, Montenegro, Serbia, Spain, as well as in the Ukraine. AUTO BILD SPORTSCARS is published in Germany and in the Czech Republic.