Prepress
HP Graphic Arts Capture Business Success Program
Thursday 16. October 2008 - The HP Graphic Arts Capture Business Success Program ("Capture") offers graphics customers a full range of tools to help them manage and grow their businesses. The program includes a collection of tools, training and programs for business development, including marketing templates, market research and online resources.
People and communities are a central part of Capture, with HP Business Consultants and the Digital Solutions Cooperative (Dscoop) community playing an integral role. The Dscoop organization, which is sponsored by HP, is a user-driven forum that allows customers to share ideas, gain knowledge and influence HP product strategy. Many Capture resources are available online to Dscoop members through the organizations website, www.dscoop.org.
For HP large-format customers – as well as HP Indigo press customers looking to expand and begin offering large-format printing – Capture offers a full range of tools to help print service providers gain a competitive edge in large-format printing. These tools include customizable marketing templates, co-branded advertising templates and data sheets.
In addition to online resources, HP customers receive Capture marketing kits developed for digital press or large-format printing operations.
Key features and benefits
Locator guides for finishing equipment, digital front ends, and large- and super-wide format media
Vertical market overviews for applications including graphic design, retail, fine art, photo merchandise, direct mail, books and publishing, and truckside and fleet graphics
HP Graphic Arts Portal
Large-format and digital printing market studies from Infotrends, INTERQUEST and Arbitron
An Affiliate Program for free shipping and discounted prices on HP products, including computers and networking solutions
Online marketing courses
Customizable marketing templates and sample print files
Open house planning guides
Video clips, brochures, and new case studies and data sheets with information on establishing end-to-end, higher-value services
Ongoing operator and prepress training
Optional ramp-up on-site support after installation
Availability The HP Graphic Arts Capture Business Success Program is available now.