Prepress
Digital Technology International shows how it builds greater audiences through technology
Thursday 16. October 2008 - "In order to remain relevant, we believe that media organisations have to transform themselves, quickly, from process-oriented manufacturers of newspapers and Web sites, to become true audience-centric multi-media businesses. Our unique technologies enable them to do this" - Don Oldham, CEO
During Ifra Expo, Amsterdam (October 27th-30th) Digital Technology International will be demonstrating its latest interactive publishing platform. With its browser-based tools for unifying digital and print publishing – both news and advertising – DTI will be demonstrating how it can help publishers build greater audience, though technology.
“In order to remain relevant, we believe that media organisations have to transform themselves, quickly, from process-oriented manufacturers of newspapers and Web sites, to become true audience-centric multi-media businesses.
“To do this they need intimate knowledge about each of their audiences, and the ability to precisely target content to each of them,” says Don Oldham, CEO, DTI.
“They will have to implement transforming technologies that break-down the barriers between the old processes. During IFRA Expo, we will be demonstrating how our unique technologies enable them to do this.”
Today, a DTI publishing solution enables the creation of all forms of content – and manages its distribution, based on audience interests and demographic profile – to multiple delivery platforms. Put simply, it allows content – both and advertising editorial – to be accurately targeted, anywhere.
This reduces waste and cost; and through targeted advertising increases revenue. On its large Expo stand (no. 9130), DTI will be demonstrating how its solutions deliver content when, where, and how its wanted.
Through DTI Liquid Media technology the sharing of information and digital assets throughout the enterprise becomes seamless – from and to any system regardless of platform – eliminating newsroom walls, extending functionality, improving efficiency. All are essential ingredients in todays media economic world.
DTI Circulation:
Also on show will be DTI Circulation, a strategic solution that helps unify and improve all parts of a media business. For example, apart from managing distribution, it will enable media organisations to use lifestyle demographics to build a direct mail business, create targeted marketing campaigns that attract new customers, and completely manage all customer relationships. It is a part of DTIs focus on helping its customers build greater audiences through technology.
SaaS:
The company will also be discussing its latest managed services offering, enabling media businesses to use the latest DTI software solutions, without capital expenditure, through SaaS (software as a service) in a secure hosted environment. SaaS reduces the need for in-house IT skills, and ensures that publishers enjoy the benefit of the latest software, at lower cost, all the time.
During IFRA Expo DTI will be demonstrating how it helps hundreds of publishers around the globe reduce costs, improve quality, make money from the Web, and deliver higher profits. Please come and visit us.