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Citrix Systems Expands its Channel Partner Network in China to Accelerate Growth
Thursday 09. October 2008 - Appoints Ingram Micro and Synnex as Value-Added Distributors to Sustain Momentum and Drive Market Growth for End-to-End virtualization
Citrix Systems, Inc. (NASDAQ:CTXS), the global leader in application delivery infrastructure, today announced the appointment of Ingram Micro and Synnex as its authorized Value-Added Distributors in China to maximize market development and sustain growth momentum in the Asia/Pacific region.
As part of the agreement, Ingram Micro and Synnex will drive the adoption of world-class virtualization products from Citrix Delivery Center such as Citrix XenApp, Citrix XenDesktop and Citrix XenServer through market and channel development across China. Additionally, they will be responsible for providing training and product support services to the resellers. In line with the agreement, Ingram Micro will focus on Beijing, Guangzhou, Shanghai and Shenzhen, while Synnex will concentrate on development in the rest of the cities across China. The partnership will enable Citrix to leverage their strong market outreach and technology expertise to grow its presence in China even further.
“As Citrix drives its global business through partners, we are committed to helping our partners to grow and it is extremely critical for our distributors to share our vision to create greater synergies. With our global product strategy evolving to include small-and-medium business products as well as complex enterprise solutions, the need for mature Value-Added Distributors has never been greater,” said Victor Tsao, Area Vice President of Greater China, at Citrix Systems. “We are confident that the addition of Ingram Micro and Synnex to our network of over 700 partners in Asia/Pacific, will further accelerate our growth in China, a key growth market for Citrix.”
Speaking on behalf of Synnex, Keith Poon, General Manager of the software business unit said, “We look forward to working with Citrix and delivering the benefits of virtualization to the fast-growing sub-urban cities in China. Our strong technology expertise and market knowledge complemented by the Citrix technology leadership, spells a formula for success for both of us.”
Today, virtualization is revolutionizing the way IT conducts its mission to provide infrastructure services to the business. By transforming data centers into dynamic delivery centers, Citrix end-to-end virtualization technologies facilitates the sharing of critical resources and is the true enabler of cost reduction, improved information security and IT agility to rapidly meet dynamic business mandates. With the growing recognition of the business benefits of end-to-end virtualization, the demand for this technology in the Pacific region has never been greater.
“An increasing number of businesses in China are looking to invest in technologies that provide them with greater agility and security while reducing the cost of ownership,” said SanJun Gu, General Manager of software business unit at Ingram Micro (China) Holding and Commercial Co., Ltd. “As such, we are delighted to partner with Citrix to effectively address and resolve these business challenges and create greater awareness and drive market growth for enabling technologies like end-to-end virtualization.”
Both Ingram Micro and Synnex will focus on the broadest and best virtualization solutions from the Citrix Delivery Center product family including:
Citrix XenApp for Application Virtualization – the industrys de facto standard for delivering Windows-based applications to office and mobile workers using state-of-the-art client and server side application virtualization from a secure, centralized location.
Citrix XenDesktop for Desktop Virtualization – the industrys first comprehensive Virtual Desktop Infrastructure (VDI) system that moves beyond the limitations of existing products to ensure the simple, secure and cost effective delivery of Windows desktops to any office worker with an unparalleled user experience.
Citrix XenServer for Server Virtualization – the simplest and most effective way to virtualize servers and deliver server workloads on-demand to both virtual and physical servers, enabling a truly dynamic data center.