Newspaper & Mailroom

USATODAY.com Launches Topics Pages

Friday 03. October 2008 - Nearly 200,000 Topics Represented Online

USA TODAY, the Nation’s top-selling newspaper, has launched nearly 200,000 online topics pages on its web site USATODAY.com. Topics pages can be found at topics.usatoday.com or by following links in story pages on USATODAY.com.

“USA TODAY has always focused on what America is talking about and provides the content that fuels the nation’s conversation,” said Jeff Webber, publisher of USATODAY.com. “Our new topics pages go in-depth into subjects ranging from Sarah Palin to Starbucks; Barack Obama to Bono; and American Idol to the iPhone, all the things that make America tick.”

USA TODAY topics page categories include brands, culture, events and awards, health and wellness, legislation and acts, natural and physical sciences, organizations, people, places and geography and religion and beliefs. Each topic page features stories published by USA TODAY related to that topic. Nearly 10,000 topic pages will also contain related stories and photos from across the Web and quotes related to the topic. Readers may also subscribe to RSS feeds based on any topic that will update with USA TODAY-published stories. All pages pull in content from across the Web with the help of New York-based technology partner, Daylife.

USA TODAY topics pages better aggregate USA TODAY content and content from across the Web in a smartly packaged form suitable for time-pressed readers. We are committed to serving up the best the Web can offer on specific content areas that readers are interested in. By serving up the best the Web can offer on specific content topics USATODAY.com can increase the depth of content in long tail topics as well as topics core to the brand.