Finishing & Screen Printing
IFRA Expo 2008: Grow With Us – How Customers can Grow With the Market Thanks to Muller Martini
Friday 26. September 2008 - Every newspaper publisher is faced with the same challenge: When is the proper time for the necessary investment? At the IFRA Expo in Amsterdam (27-30 October) Muller Martini provides the answer: Thanks to modular systems customers can grow with the market.
When newspaper printers improve their position on the free market with semi-commercial hybrid print products and thus generate new earnings, they can do it on the one hand thanks to new technologies on the printing press, and on the other hand with new systems in the mailroom. Muller Martini has recognized that the newspaper publishers chances lie chiefly in the increase of the utilization rate of their systems – for example with in-line systems for stitching and trimming. Pre-printed products for newspapers (or parts thereof) can be stitched and trimmed just as well as individual magazines.
But it isnt just about a higher utilization rate in the mailroom. Just as important is the question of the right investments – and particularly the right time for the investments. This is a challenge that newspaper producers and machine manufacturers both face: The amortization cycles for printing presses and mailroom systems are very long-term, the trends in the newspaper industry are, however, getting ever shorter. Muller Martinis answer to this critical question is: Modularity.
Modular solutions such as the ProLiner inserting system and the CoLiner pregatherer system make it possible to invest properly at any time. The ProLiner can be configured with a certain number of feeders to meet current production requirements, and later expanded with increasing volumes. This way customers can grow with the market, true to the Muller Martini motto “Grow with us.”
But modularity also means being able to optimally absorb fluctuating volumes in the context of weekly production and this way ensure the most economical cost structure possible. That is why Muller Martini has provided the CoLiner pregatherer system to assist the ProLiner inserting system. It can be easily docked into the inserting line and offers maximum flexibility in the smallest of spaces.
Those who would like to talk about the advantages of the ProLiner and CoLiner with the experts from Muller Martini and discuss the next mailroom project in more detail, have ample time between 27 and 30 October at the Muller Martini stand 8400 in Hall 8 at the IfraExpo in Amsterdam to do so.