Business News
Forward-Looking FESPA Launches Fresh Brand Identity
Thursday 25. September 2008 - New, contemporary family of logos reflects FESPAs evolving global role at the heart of a dynamic printing community
FESPA has refreshed its brand identity, introducing a new corporate logo and family of logos for its global portfolio of exhibitions.
The new look is contemporary, clean and distinctive, while remaining true to the heritage of the FESPA brand. The corporate logo features the classic dark blue of the original, with a 100% cyan highlight colour.
The corporate logo is now part of a suite of complementary logos for each of FESPAs exhibitions and events, which now cover Europe, Asia-Pacific, India and Latin America.
The logo for the three-yearly global FESPA event, which will next be hosted from 22- 26 June 2010 in Munich, Germany, reflects the corporate colours.
The regional exhibition logos use a vivid colour palette, reflecting colours which have a strong visual or cultural association with the events host country. For example, orange is the national colour of the Netherlands, home to the next FESPA Digital show in 2009, while magenta carries positive cultural associations in Thailand, the stage for FESPA Asia-Pacific.
The clear and consistent format of the logos makes it easy to identify the dates, destinations and web URLs for each individual show, while giving prominence to the FESPA brand within each logo, ensuring that each event is unmistakeable as a FESPA initiative.
FESPAs corporate communications director Marcus Timson explains the rationale for the brand refreshment: “Over forty years on from its foundation, FESPA is a very different organisation, and is consistently evolving to anticipate and meet the current and future needs of screen and digital printers the world over.”
“The environment in which FESPA operates and the markets it serves have changed radically and the time had come to modernise our corporate identity. The new logos have a stronger appeal for a new generation of print service providers, and reflect the dynamism which FESPA brings to its efforts to support national associations and their members. It is also important that our customers and exhibitors can easily understand what FESPA is doing and are able to recognise our products. In terms of presentation FESPA is very much at the heart of a global imaging community, which is a highly creative and colourful market and its vital that our visual identity reflects the vibrancy and creativity of that community.”
The new logos will be rolled out across FESPAs web site (www.fespa.com) and other communications collateral from September 2008, starting with the promotional campaign for FESPA Digital India which takes place in Mumbai, India, 14-16 December 2008.