Finishing & Screen Printing
NEW INSERT SOLUTION FROM POLESTAR AND KYP SYSTEMS
Monday 22. September 2008 - The next generation of magazine inserts has been developed by Polestar and Kyp Systems, the developers of iKyp, the innovative marketing and communication tool.
The two companies have teamed together to produce an iKyp which can be bound in to magazines, providing marketers with a stand-out alternative to traditional spine bound inserts and enabling them to target audiences through publication circulations.
The innovative stitch-in technique ensures the iKyp is kept exactly where it is meant to be. With a perforated edge, readers will be able to tear out and keep the interactive iKyp. The magazine-bound iKyp has been rigorously tested to ensure that it is compatible with automated print and mailing machinery.
Jeff White, Polestar director, says: “We are always looking for new products and techniques which help advertisers and publishers engage their audiences and are pleased to have played a role in bringing the iKyp to the marketplace.”
Nicholas Miller, CEO of Kyp Systems commented: “The iKyp is proven to get results for DM campaigns, and we are delighted to be able to share its benefits with the publishing industry through our relationship with Polestar.”
The iKyp is created and exclusively produced by Kyp Systems Plc, brand retention and response experts. The iKyp is a patented communication solution which can be used for promoting and advertising to, informing and educating any target audience. Based in London, the company launched in September 2005 and has since opened offices in New York and Philadelphia. It also operates in China and the Middle East. Clients including Shell, Pfizer and Sony PlayStation have used the iKyps unique ability to engage with users, to ensure a higher return on investment.