Prepress

Quad/Graphics Releases Innovative Enterprise Ad Portal

Friday 29. August 2008 - AdShuttle.com allows advertisers and agencies to electronically submit ads directly to publishers' ad management and production systems

Quad/Graphics has released AdShuttle.com, a Web-based advertisement processing and delivery system that streamlines the electronic submission of ad files from advertisers and agencies to publishers and printers.

AdShuttle.com uses a simple three-step process to ensure that advertisers and agencies receive immediate feedback about the quality of their file, and publishers and printers receive pre-flighted ads that are ready to print.

“AdShuttle is uniquely positioned to become an industry leading Ad Portal solution because it serves as the gateway to our enterprise Ad Management/Production Management system called Publisher’s Studio,” said Steve Jaeger, Quad/Graphics Vice President of Information Systems & Infrastructure. “AdShuttle enables publishers to seamlessly manage ad files from the point of submission through production, thereby optimizing efficiency. Ads can be viewed at every step of the process from preflight through traffic and layout, eliminating errors and enabling a higher degree of magazine layout analysis.”

As an advertiser or advertising agency, just open your browser and go to AdShuttle.com, upload your ad file and complete an online job ticket. AdShuttle.com crops ad files according to each publisher’s specifications and runs the ad through a pre-flight check to identify potential errors before the publisher receives the file. This virtually eliminates the hassles involved with requesting and sending new files.

Once a file has been submitted, it is immediately available in Publisher’s Studio for review or download in high or low resolution. Publishers can track, view, accept or reject ads, with the option to deliver them (via FTP) to a printer — or multiple printers, if necessary. Reporting is available for all departments.

“Managing ads is easy with AdShuttle.com,” Mr. Jaeger said. “It’s available 24/7 and you quickly and easily access it online using a standard Web browser. First-time users create their own accounts. Because AdShuttle.com is a Quad-hosted solution, publishers do not need to devote any time or resources to maintaining it.”