Packaging

Rexam Lotion Pump Selected for New Zirh Platinum

Zirh, makers of prestige formulations for men, has chosen Rexam’s Sof’Airless assembly – which includes the company’s SP343 airless lotion pump, bottle and cap -- for its new Zirh Platinum skin treatment products.

Thursday 28. August 2008 - Zirh, makers of prestige formulations for men, has chosen Rexam’s Sof’Airless assembly - which includes the company’s SP343 airless lotion pump, bottle and cap -- for its new Zirh Platinum skin treatment products.

Initial products using the Rexam pump are Zirh Platinum Repair Deep Wrinkle Concentrate (30 ml), Total Re-Charge Moisturizer (50 ml), and Revive Under Eye Complex (15 ml).

Zirh Platinum is an important new launch for this maker of luxurious skincare products, designed specifically for men. In keeping with the brand’s tradition of retail exclusivity, initial U.S. sales of Zirh Platinum will be limited to Barney’s stores. The company’s products are sought after by make-up artists and celebrities from the worlds of music, filmed entertainment and sports.

The Rexam Sof’Airless piston assembly is designed for easy, high-speed filling – as well as to protect and prolong the efficacy of today’s most fragile formulations. The two sections are fully secured, since the SP343 lotion pump is clean-room assembled and the bottle is equipped with a piston that is protected until the moment of filling. Fully customizable, in terms of color, dressing and marking, the entire unit is delivered pre-assembled, including cap, actuator, collar, purge ring and pump

The SP343 pump is the company’s most versatile and ergonomically pleasing. With no pre-compression, it reacts to the softest finger pressure and handles even the most challenging formulations. This smooth performing, gasket-free, lotion pump is the engine of choice for communicating upmarket brand attributes and ensuring a satisfying end-user experience for the life of the product.

Zirh, created in 1995, is a leading worldwide maker of men’s skin care and shaving products that offer the highest quality and convenience. The company’s products are easy to use and incorporate the best ingredients, such as natural oils, extracts and botanicals. Retail availability is limited to the finest department and specialty stores.