Workflow
Tamara Borello Joins WorkflowOnes Promotional Products Team
Friday 22. August 2008 - WorkflowOne, one of the nations leading providers of managed print and promotional product services, today announced that Tamara A. Borello has joined the company as merchandising manager of promotional marketing operations. Ms. Borello brings 23 years of industry experience to WorkflowOne and will report to Daniel Welborne, vice president, promotional products.
Borello was formerly an operations consultant in the promotional products industry where she developed value-added services for new and existing medium to enterprise-level accounts, Additionally, Borello managed the implementation and ongoing support of promotional product programs delivered in retail settings, on-site at client locations and over the Web.
Prior to her consulting career, Borello was the chief operating officer for Adventures in Advertising, a franchise organization for consultants that provide promotional products, corporate apparel and other marketing services. Borello had direct P&L responsibility and an active role in all enterprise accounts.
“As a seasoned promotional product and apparel veteran, Tamara brings a tremendous amount of unique industry knowledge, leadership and operational skills to the organization and our clients,” said Welborne
Borello has a Master Advertising Specialist certification from the Promotional Products Association International (PPAI).
Earlier this year, the Advertising Specialty Institute (ASI) and Counselor Magazine ranked WorkflowOne as the countrys 13th largest supplier of promotional products, a dramatic jump from the 26th position held in 2007. This recognition was based on WorkflowOnes promotional products revenue of $90 million in 2007, a 50 percent increase over 2006 sales of $60 million.