Offset Printing
Goss International testing new “GossRSVP” program
Tuesday 19. August 2008 - In December, Goss International began testing GossRSVPTM, a new system that prompts readers to interact with print via their cell phones.
In the pilot program, advertisers and publishers are including a small GossRSVP logo with a two-dimensional bar code and alpha-numeric sequence in their print media. Readers, depending on type of cell phone, can scan the code or send a text message to receive a response, such as a coupon, which is sent back to their cell phone within seconds. Print media users, such as advertisers and publishers, in turn receive direct feedback on response rates. The cell phone interaction and response data is managed by the GossRSVP server. The return message and incentive may be changed instantly.
“Print continues to deliver a very strong return on investment, and this interactive capability can enhance the value by documenting the reach and effectiveness,” explains Goss International vice president Toby Clarke. “The GossRSVP program complements our ongoing innovations aimed at making print media more valuable and dynamic.”
Goss International is testing the GossRSVP program with a limited number of advertisers and publishers near its facilities in New Hampshire. The company expects to expand geographically and add features such as ongoing reward and loyalty programs for consumers. Clarke adds that the interactive GossRSVP concept could be used with other media in addition to print advertising, including packaging, billboard, signage, and electronic media.