Packaging
Rexam chosen for newest fragrance by Lise Watier – Desirable
Monday 18. August 2008 - Lise Watier Cosmétiques, an established leader of the Canadian beauty industry renowned for fresh, daring, innovative products sold in the worlds finest retailers, has selected Rexam fragrance pumps and invisible dip-tube for the launch of its newest fragrance, Désirable.
Rexam provided its high-performance, super low profile (SLPP) fragrance pumps, preferred for their sleek, high-fashion aesthetic and reliable, consistent performance over the life of the product, ensuring a memorable end-user experience.
In addition to its sophisticated profile, the high-performance SLPP is chosen by discerning customers around the world for its excellent pre-compression, which allows subtle and accurate spraying, as well as for its neutrality. The invisible dip-tube combines high-function with beauty. It is virtually undetectable to the naked eye, and, importantly for perfume customers, transparence puts the consumer focus upon the fragrance.
“Our line delivers international fashion flair, with sleek, modern originality,” said Vanessa Gerold, Project Development Director, Lise Watier Cosmétiques. “Rexams SLPP pump and invisible dip-tube provide the distinctive profile and look that communicates our brand essence.”
Released only weeks ago, Désirable is a significant new launch for Lise Watier, according to Gerold. In addition to select retail accounts in the U.S., the brand is sold in retailers from Moscow to Mexico. The company offers more than 350 prestige makeup, fragrance and skincare products.