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Variable Data Solutions Software from Pageflex Gives Velma.com Customers a Competitive Advantage
Friday 25. July 2008 - Pageflex Powers Creation of Customized Marketing Materials for Mortgage Professionals
Pageflex, a division of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com) and a leading developer of enterprise variable data publishing and web-to-print solutions, announced today that Velma.com, a virtual marketing assistant for mortgage professionals, is utilizing Pageflex software to produce personalized, graphic-rich newsletters, business cards and financial announcements for its customers. By employing Pageflex Storefront and Pageflex Studio, Velma.com transforms customer lists into an automated networking system that stores data, sets reminders, and customizes and generates marketing collateral on the fly, allowing mortgage originators to grow their repeat and referral business.
“In order to develop and implement a streamlined means to deliver professional, relevant information to our customers contacts, we needed software with clear integration and scalability,” said Ben Price, president, Velma.com. “Pageflex gave us a straightforward, flexible solution that allows our customers to maintain and expand their client base in a cost-effective manner.”
By aggregating data from Calyx Point, Encompass, and other contact lists, Velma.com mines, imports and organizes information into a powerful, user-friendly database. From this database, Velma.com relies on Pageflex technology to seamlessly create suggestions, place reminders, print and mail marketing materials The variable template capabilities offered by Pageflex allow for the construction of document designs with personalized messaging and images, while maintaining the mortgage professionals personal brand. This individualized outreach helps mortgage professionals establish relationships within their sphere of influence, building a pipeline of repeat and referral business to ensure continued growth and success.
“Velma.com demonstrates the broad functionality of Pageflex software,” stated Anna Chagnon, president and CEO of Bitstream Inc. “We are thrilled that Velma.com selected Pageflex and are confident that our suite of products will provide the needed solution to help Velma.com customers turn their contacts into business.”