Newspaper & Mailroom
New York Times International Weekly and International Herald Tribune Rank Top in European Readership Results
Thursday 24. July 2008 - The European Media and Marketing Survey 2008 shows that two publications of The New York Times Media Group -- The New York Times International Weekly and the International Herald Tribune (IHT) -- are delivering a combined readership of 1.3 million among Europe's high earners.
This delivers greater coverage of this key audience than that of all other pan-regional daily, weekly and fortnightly publications.
The research, conducted by Synovate, has a universe of over 39 million or about 13% of the adult population and reflects the behavior of Europe’s most affluent individuals.
Average Issue
Readership, 000s
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EuroReach (The New York
Times International Weekly +
IHT) 1,300
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The New York Times
International Weekly 1,198
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TIME 1,057
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The Economist 728
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Financial Times 518
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Newsweek 497
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BusinessWeek 246
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Fortune 188
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Forbes 181
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International Herald Tribune 125
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Wall Street Journal Europe 89
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USA Today 84
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Sample: 39,665,000
Editions of The New York Times’s International Weekly appear in Europe’s major markets inside Le Monde (France), El Pais (Spain), La Repubblica (Italy), Sueddeutsche Zeitung (Germany) and The Observer (UK).
“EuroReach” denotes the pan-regional advertising buy that combines the five weeklies with the International Herald Tribune. Through one single, cost-efficient buy, EuroReach gives advertisers superb coverage of Europe’s affluent, engaged readers via a high-quality environment including international news, business and culture.
Brian Shields, worldwide research and analytics director for the IHT, said: “These excellent results demonstrate the wide influence and huge popularity of The New York Times’s international publications and reinforce their growing importance in the global media marketplace. EuroReach performs consistently well in other pan-regional surveys. For example, the European Opinion Leaders Survey showed that EuroReach has the highest coverage of Europe’s most influential policy-makers and senior business decision-makers. These new EMS figures again show that The New York Times International Weekly along with the International Herald Tribune have more readers than any daily or weekly title in the international set.”