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Pitney Bowes MapInfo Unveils GroundView(TM) Demographics to Support More Confident Business Decisions
Friday 18. July 2008 - Pitney Bowes MapInfo Integrates Household Geodemographics with The Gadberry Groups MicroBuild Data, Providing Timely, Reliable Market Analytics
Pitney Bowes MapInfo, the leading global provider of location intelligence, today introduced GroundView data, a joint demographic data offering with The Gadberry Group, a provider of location-based services and information data products. GroundView delivers the most recent household and population counts available for the U.S., providing organizations in a range of industries including retail, restaurant, financial services, insurance and media with current, consistent data to support critical business decision making.
“Whether you’re a quick service restaurant chain or big box retailer, making successful business decisions requires having a clear understanding of your target customers, where and how they live and what their needs and desires are,” says Dr. Wayne Lee, chair in finance and executive director, University of Arkansas, Walton College of Business. “Having access to comprehensive, frequently updated household-specific demographic data is crucial to staying ahead in today’s competitive environment.”
GroundView integrates Pitney Bowes MapInfos next generation demographics with Gadberrys patent-pending MicroBuild household geodemographic data, bringing a new level of reliability and timeliness to market analysis and decision making. In the past, organizations relied on estimates and projections based on U.S. Census Bureau datawhich is only updated every ten years. GroundViews quarterly updates provide companies with the most recent U.S. household and population counts available enabling them to make more confident decisions regarding site selection, marketing, distribution, product development and other key business areas.
“Current economic trends are introducing substantial challenges for businesses, especially around rapidly changing markets,” said Mike Hickey, president, Pitney Bowes Software. “By providing access to more accurate household and population data, GroundView helps companies be more location intelligent and gain a better understanding of a specific geographys potential, enabling them to answer valuable questions, such as where to open a new store, what products to stock on their shelves or whether or not to consolidate current stores based on declining population.”