Business News
Konica Minolta new Official Partner of the Formula BMW Europe
Friday 18. July 2008 - Konica Minolta broadens its engagement in sports sponsoring: Starting with the runs on the upcoming weekend in Hockenheim, Germany, the leading supplier of printing and communication systems will be Official Partner of the Formula BMW Europe. In the future, both cars and drivers will bear the companys logo.
Konica Minolta sponsors the Formula BMW Europe starting with the seventh and eighth run of the successful junior race car series with 29 drivers from 16 nations aged 15 years and older. The event will be held on the weekend to come, 18 to 20 July 2008, in Hockenheim, Germany. With its engagement the leading supplier of colour and monochrome multifunctional products (MFPs), production printing and software solutions supports up-and-coming young drivers in the beginning of their career.
“We are happy to welcome Konica Minolta as a new partner to the Formula BMW Europe. Konica Minolta and Formula BMW Europe make a perfect match: A principal player in its field of business and the leading junior series of professional motor sports”, said Mario Theissen, BMW Motorsport Director.
Being an Official Partner of the racing series, Konica Minolta can now grant its partners an exclusive “backstage” insight to the race car scene as part of the Formula BMW Guest Experience Programme: During the events executive partners and distinguished visitors get access not only to the Members Lounge area but also to the paddock. There, they have the opportunity to meet the drivers and teams of Formula BMW Europe and also get some insights about the organisation of a racing series from the BMW Motorsport personnel. Throughout the weekend, the guests will experience the touch and feel of motor sport.
Carlos Baart, Manager Corporate Communications of Konica Minolta Business Solutions Europe, is really looking forward to the forthcoming cooperation: “The two premium brands Konica Minolta and BMW both stand for high quality products and performance. The Formula BMW Europe is all about speed, endurance, trust and reliability – the very same attributes users of our products can always count on.”