Workflow
WITHERBYS CHOOSES SPEKTA 2 FOR SPOT-ON QUALITY
Thursday 03. July 2008 - Creating a future in print
London printer Witherbys Lithoflow has installed Screens Spekta 2 hybrid AM/FM screening to satisfy its customers increasing demand for higher quality. The 268-year-old company produces a wide range of work across POS, catalogues, brochures and reports, all of which require a high standard of print.
“Many of our customers were asking us to produce their work with a 300 line screen, but not all were supplying us with high enough resolution artwork, explains managing director James Greene. “As a Screen customer of many years, Spekta 2 was an obvious choice, as we can take conventional resolution images yet still have the attribute of printing at 300 line screen. Quality is the primary motivation here. We have been trialling it for a while and we are very happy with the results and our customers are extremely impressed. We expect to use it for all our work as standard from now on.
Witherbys installed a Screen PlateRite 4000 seven years ago and recently upgraded its Trueflow workflow to accommodate Spekta 2. Paul Sherfield of the Missing Horse Consultancy, which provides Witherbys with prepress support and advice, says: “Spekta 2 was tested against conventional 300 AM screens and found to be more controllable on press, has better detail, and from a customer point of view, does not need image resolutions above 300 dpi.
The company is printing and proofing to the standards set by ISO 12647 and as Spekta 2 becomes their standard screening, expects the official accreditation to be a formality when available early next year.
Spekta 2 is Screen’s second generation of hybrid screening that combines the ease of use and consistency of conventional AM screening, with the quality of FM screening. Spekta 2 enables printers to experience the photorealistic quality of FM screening combined with the printability of a conventional screen. The result is photorealistic images on the same page as smooth flat colours.