Newspaper & Mailroom

International Herald Tribune to Publish World Business Section inside the Financial Chronicle in India

Thursday 19. June 2008 - The International Herald Tribune (IHT) announced today that it will expand its footprint in India with the launch on June 20 of a branded world business section inside the Financial Chronicle, the new Indian business paper from the Deccan Chronicle Group.

The IHT logo will feature prominently on the front page next to the Financial Chronicle nameplate and inside there will be a daily four-page version of the World Business with Reuters section, which already appears in the Asia Pacific edition of the IHT. This will give Financial Chronicle readers daily news and analysis on what is happening in companies and deals and in the financial markets around the world, alongside the latest business news in India.
Deccan Chronicle Holdings, which publishes India’s fourth largest English daily Deccan Chronicle, launched the Financial Chronicle earlier this year on April 16. The new newspaper focuses on the growing opportunities for businesses as India emerges as a key player on the global stage. It is currently published five days a week from Hyderabad, Chennai and Bangalore and the launch of the new IHT world business section is timed to coincide with the launch of Mumbai edition on June 20.
This latest development for the international newspaper builds on recent expansion of its circulation in New Delhi and Mumbai where the IHT is now available early each morning. India, which has the world’s largest English speaking population, is a key market for the IHT as international business opportunities flourish and interest in the market from around the world continues to grow.
Stephen Dunbar-Johnson, publisher of the IHT said: “This is a very exciting development for the IHT in a market that has tremendous potential for us. Working with the Deccan Chronicle Group, a dynamic company with a proven track record in the market, will allow us to meet the growing appetite for high quality content in India and make the IHT available to thousands more readers each morning throughout the country.”
T. Venkattram Reddy, the chairman of Deccan Chronicle Holdings Limited, said: “The Financial Chronicle, our newest title, was launched to satisfy India’s thirst for quality business news and crafted as a pure-play business daily to build on the aspirations of a young and prosperous India. As we expand the Financial Chronicle’s distribution to New Delhi and Mumbai, we could not have asked for a better publisher than the IHT to provide the international business dimension.”
Deccan Chronicle Holdings will carry out extensive, co-branded, consumer marketing activity in Mumbai, New Delhi, Bangalore, Hyderabad and Chennai including billboard, television and print advertising to promote the Financial Chronicle and the IHT’s new world business section.
The IHT will sell international advertising in the new section, reaching decision makers in a fast emerging market.