Finishing & Screen Printing
Al Arab/Dar Al Sharq (Qatar) Chooses a High-Performance ProLiner Inserting System with Integrated Stitching Unit
Wednesday 11. June 2008 - The renowned Al Arab/Dar Al Sharq in the state of Qatar, as the first newspaper publisher in the Middle East, will commission a ProLiner into operation in the middle of next year. The decision in favor of the high-performance system from Muller Martini came following a convincing demonstration at the drupa stand in Düsseldorf.
According to the general manager Abdul Latif A. Al-Mahmoud, high production demands were the reason Al Arab/Dar Al Sharq chose a fully integrated mailroom system from Muller Martini. The ProLiner, with its five-feeder high-performance inserting system is accompanied by a stitching unit. This will allow Al Arab/Dar Al Sharq to manufacture completely new, innovative printed products – like semi-commercial products with high-gloss covers.
With these separate products, some of which have inserts, Al Arab/Dar Al Sharq will not only be increasing the utilization rate of its printing press, but also of its mailroom. The renowned publisher will be generating new sources of income through the higher level of utilization, so the systems will be increasing their return on investment. Since the products are manufactured in-line in only one pass, Al Arab/Dar Al Sharq can minimize production times significantly.