Business News
PRINT BUYERS INTERNATIONAL ANNOUNCES KEYNOTE SPEAKERS FOR 3rd ANNUAL PRINT BUYERS CONFERENCE IN BOSTON
Wednesday 21. May 2008 - Romano and Webb Kick Off First Day; Direct Marketing Expert Alan Rosenspan Highlights Day Two
News Highlights
Ø The 3rd Annual Print Buyers Conference happens September 11-12th, 2008 in Boston. Print Buyer Boot Camp!, an educational program for newer print buyers, expands to a full-day the day before the conference on September 10th;
Ø Direct Marketing guru Alan Rosenspan has won over 100 awards for creativity and results, including 19 DMA Echo Awards, has written over 100 articles about direct marketing and authored the book, “Confessions of a Control Freak,” in 2002;
Ø Registration to begin end of May at www.printbuyersconference.com.
Print Buyers International, LLC, today announced the keynote speakers for their 3rd Annual Print Buyers Conference in Boston (September 11th – 12th at The Sheraton Boston Hotel). Industry experts Frank Romano and Dr. Joe Webb will co-keynote during breakfast on day 1 of the Conference (September 11th) from 8:30 till 10 am. Entitled, “Defining the Present: Dr. No and Dr. Know Are At It Again,” their presentation promises to take the audience on an animated tour of prints presence – warts and all – in todays society.
Alan Rosenspan to Kickoff Day Two
New to this years program is renowned direct marketing guru Alan Rosenspan, who will deliver the breakfast keynote on September 12th, day two of the conference. His presentation, entitled “Creativity for the Rest of Us,” will demonstrate to the audience how they can tap into the hidden creative capabilities that everyone has, and how to use these capabilities in direct marketing.
Rosenspan is the president of Alan Rosenspan & Associates, a direct marketing creative and consulting firm. He and his teams have won over 100 awards for creativity and results, including 19 DMA Echo Awards. Alan was a direct marketing instructor at Bentley College for 11 years and has also taught classes at Babson University. He has written over 100 articles about direct marketing and authored the book, “Confessions of a Control Freak,” in 2002. Rosenspan has been a popular speaker at conferences and symposia across the U.S. and around the world. He was voted the 1997 “Direct Marketer of the Year” in New England and is a past president of the New England Direct Marketing Association.
Margie Dana Quote
PBI President and Founder Margie Dana noted, “For everyone who loved Frank and Joes keynote presentation last year – and everyone whos kicking themselves for missing it – this years show offers another chance to be entertained and enlightened by two of the industrys top thinkers. I dare anyone to listen to them and not come away energized and more equipped to work in todays printing and print buying roles. Theres no better way to jump start our 2008 Conference.
“I know better than to think that print as a medium is all we need to concern ourselves with. Todays print buying professionals want information about new media, social networking, and opportunities to increase their value within their organizations. Thats why I asked Alan Rosenspan to deliver the second keynote. Ive known Alan through NEDMA (New England Direct Marketing Association) for years. He is a DM thought leader, in addition to having won multiple awards in his field. His presentation on creativity will complement the day one presentation perfectly, as he makes us focus on our inner creativity.”
The Frank and Dr. Joe Show
At last years conference, these two well-known industry experts co-keynoted at dinner, with dueling PowerPoints and rapid-fire commentary that showcased each speakers unique philosophy about the power of print. Their keynote was an attendee favorite, based on feedback. Print buyers should know the current state of print, and this session will deliver. Two of printing’s best-respected observers will help the audience understand where printing is today – and predict where it is going.
Frank Romano has spent over 40 years in printing and publishing. Many know him best as the editor of the International Paper Pocket Pal or from the hundreds of articles he has written for publications from North America and Europe to the Middle East to Asia and Australia. He is the author of over 45 books, including the 10,000-term Encyclopedia of Graphic Communications (with Richard Romano), the standard reference in the field. His books on QuarkXPress, Adobe InDesign, and PDF workflow were among the first in their fields. He has authored most of the books on digital printing. His latest book is the 800-page textbook for Moscow State University.
Dr. Joe Webb is one of the graphic arts industry’s best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink.coms Economics and Research Center and the author of “Renewing the Print Industry: A Contrarian’s Constructive Perspective.”A 30-year veteran of the graphic arts industries, he was the founder of the influential TrendWatch information service, which was sold to Reed Elsevier in 2000. Since 2003, his “Mondays with Dr. Joe” column has become a must-read feature on WhatTheyThink.com, as have his quarterly economic forecast webinars, where he analyzes trends in the economy, technology, and the industry, interpreting what they mean for executives and their strategic decisions.
Exhibit Space Still Available: Early Bird Rates Expire June 1
This years venue allows space for 55 8×10′ booths, plus six tabletop displays. Nearly half of the booths have been claimed. To reserve space and take advantage of Early Bird rates, go to www.printbuyersconference.com. There is a PDF of the exhibit hall floor plan there as well.