Prepress

Internet Content Syndication Council Issues White Paper at AAAA

Tuesday 20. May 2008 - The Internet Content Syndication Council (ICSC) issued a white paper entitled "Content Creation and Distribution in an Expanding Internet Universe" last week at the headquarters of the AAAA (American Association of Advertising Agencies). It was presented during the joint meeting of the AAAA's Digital Marketing Committee and Search Engine Marketing Committee.

The 12-page study details the benefits of Internet Content Syndication to the four main constituents of the media industry: content creators, publishers, advertisers and users. The paper defines “Internet Content Syndication” as “The controlled placement of the same content on multiple partnering Internet destinations.” One the of paper’s main conclusions is that Internet Content Syndication offers a powerful solution to online audience fragmentation, a daunting problem facing online advertisers today.

The white paper was prepared by a working committee selected by the ICSC Board of Advisors and distributed to its membership for comment. The organization is comprised of market leaders in the rapidly expanding areas of Internet content creation, distribution, licensing, measurement and advertising sales.

Andrew Susman, chairman and founding member of the ICSC and CEO of Studio One Networks said, “The purpose of the ‘White Paper’ is to present in a clear and concise way the principles of Internet Content Syndication and the opportunities it offers those involved in today’s burgeoning online marketplace. Our heartfelt thanks to the council members for their valuable contributions.”