Prepress

HSS Media chooses DTI

Jan-Erik Hinds, circulation manager at HSS Media

Friday 16. May 2008 - Finnish newspaper group orders MediaPlus Circulation - DTI’s first circulation system to be sold in Europe

Digital Technology International (DTI), the leading developer of solutions driving the future of the news media industry, today announces that HSS Media Ab based in Vasa, Finland, has chosen to implement the company’s MediaPlus Circulation – a comprehensive, customer-centric solution that manages the entire business cycle from subscriptions to marketing and delivery, providing possibilities for operational savings and revenue growth. This is DTI’s first circulation system to be installed for the rapidly expanding international division.

HSS Media Ab produces four newspapers of which the oldest is over 150 years old. They are distributed in the Swedish speaking areas of Finland – Vasabladet, Syd-Österbotten, Pietarsaaren Sanomat and Norra Österbottens Tidningar. All these newspapers are published in Swedish except for Pietarsaaren Sanomat, which is in Finnish.

Jan-Erik Hinds, circulation manager at HSS Media Ab, says: “As we have already successfully implemented an editorial system from DTI, we are well aware of the company’s advanced technology and clear vision for the future. We know that DTI is large and stable enough to support us in the future, managing product development and future business objectives, which is reassuring in the current climate.

“The MediaPlus Circulation system is proven technology, already running in several hundreds of newspapers worldwide. In particular, its advanced and efficient set of marketing tools will help with our marketing endeavours from strategic planning and implementation, to tactics and reporting. We will be able to analyse the success of any campaigns that we implement, helping us to plan activity in the future and ultimately improve the level of service to our customers.”

MediaPlus Circulation is a comprehensive, revenue-generating system that expertly manages the entire circulation business cycle, from processing subscriber information to delivering the newspaper. With MediaPlus Circulation, publishers can take advantage of new opportunities quickly and efficiently and respond to customer needs in a timely and resourceful manner.

Paul Gillogaley, vice president, International, at DTI, comments: “With over 965 installations in the US and this strategically important installation at HSS Media Invest, DTI’s MediaPlus Circulation is set to make impressive inroads into the European newspaper market. Newspapers can now exploit new revenue opportunities as well as make substantial savings using this system that so many US newspapers already enjoy”

This new order is in addition to the company implementing DTI’s editorial system two years ago.