Packaging
REXAM DESIGNS COMPLETE PACKAGE FOR DIOR Capture R60/80 XP
Thursday 08. May 2008 - The latest example of Rexams ability to create total packaging solutions
Dior has selected Rexam to create the entire packaging — labelling, cap, bottle and pump — for its Capture R60/80 XP Ultimate Wrinkle Serum, the new premium skincare anti-aging product.
For Diors latest, high added-value product, Rexam Dispensing Systems, the business unit of the REXAM Personal Care division, designed an original solution that represents the firms ability to smoothly mesh multiple production operations and, in doing so, satisfy the expectations increasingly demanding customers seeking complete packaging solutions.
Highlights of the two-piece bottle include:
External shell in PMMA, a material recommended for its transparency. The frosted effect is obtained using a special moulding inside the shell.
For the finishing, hot stamping technology best met the marketing requirements of a polished silver finish for the letters XP.
For the text, pad printing was selected because this technique allows the sharp reproduction of characters and guarantees shade accuracy.
A protective varnish makes it possible to optimise the shine and protect the entire finish.
Lower part in PP which is subjected to a rose metal spraying.
A metallised brace is assembled on the bottles shoulders.
Highlights of the two-piece cap includes:
Exterior in metallised ABS.
Interior in PP, a material recommended for its operational flexibility.
All production operations (metal spraying, over varnishing, pad printing and hot stamping) take place at the Rexam Simandre site (Burgundy), under the control of the entire team of technical experts.
The smooth-operating SP 343 pump was selected as the distribution system, because of its ergonomic appeal and accurate product dosage (130 micro litres). This model, which screws directly onto the bottle, is manufactured in Rexam’s Le Tréport Site (Normandy).
The completed unit – bottle, pump and cap — is delivered, assembled, to Dior