Packaging
The Evolution of Packaging
Tuesday 06. May 2008 - Packaging for Escada Moon Sparkle was developed in 4 printing Stepps / Usage of CEMETAL is ideal fort he exclusive illustrations of the Japanese artist Hiroshi Tanabe
Escada Moon Sparkle presents itself in what is probably the most luxurious look since the introduction of the Fashion Fragrance Edition. The traditional, heart-shaped design gives way to a modern bottle with soft curves and a stainless steel nozzle with the Escada logo. The colours on the packaging flow into one another. From dark blue to a bright violet, the colours are reminiscent of a summer night sky and make the party feeling tangible. Exclusive illustrations by the Japanese artist, Hiroshi Tanabe, whose works are celebrated from Tokyo to New York, both in the worlds of fashion and art, make the fragrance even more desirable.
Edelmann has stylishly finished the packaging of the series in four compression stages. The first step was done in CEMETAL silver and the second in seven-colour UV print with glossy lacquer. Edelmann designed the reverse side of the packaging in blue with dispersion varnish. For the womens and mens series, the Escada writing and logo were blind embossed on the lid.
Fresh, Enticing and Provocative
Confident and provocative, glamorous and demanding – these are the qualities that describe the woman who wears Escada Moon Sparkle. She knows that she is a true star. She doesnt need a man at her side to feel strong – but she knows how to get him when and where she wants to. The head note of her fragrance captivates with an exciting composition of sweet smelling summer fruit – cool and refreshing. Sweet strawberries, juicy blackcurrants, a tingling citrus cocktail and red apple conjure up the sensual aura of sizzling summer nights. A scent that is fresh and enticing, just like the starlet who wears it.
After the successful launch of the first Fashion Fragrance Edition for men last year, ESCADA presents another stroke of genius with Moon Sparkle for Men. The stimulating blend of citrus and wood notes turns him into a true lady-killer. Fresh mandarin arouses the senses while provocative vetiver highlights its striking side – the magical side of summer.