Finishing & Screen Printing
RR Donnelley Announces Revolutionary New Variable Trim Binding (VTB) Technology to Maximize Postal Savings
Tuesday 06. May 2008 - In-line Program Increases the Number of Customers and Products That Can Qualify for Co-Mailing
R.R. Donnelley & Sons Company (NYSE: RRD) has developed a unique variable trim co-binding technology designed to provide customers with a critical strategic advantage as they seek to maximize postal savings. This industry leading capability allows for variably sized products to be co-mailed into a single, cost effective mail stream.
Variable Trim Binding (VTB) allows for multiple sized products from multiple customers to be bound in-line in a single, efficient operation. Removing the barrier of trim size alignment from the process greatly increases the number of products and customers who can qualify for greater postal savings.
Since both the head-to-foot and side-to-side dimensions can vary by up to one inch in either direction, this exciting new technology maximizes the flexibility of the titles that can be co-mailed, as compared to prior systems which required common trim sizes.
The capability to vary the trim size across both the height and the width of the book is of particular importance in providing catalogers and other mailers with the maximum flexibility to optimize their product size with respect to paper costs as well. They can now explore the impact that changing their trim size has on paper costs, without sacrificing the postal savings associated with participating in a co-mailing pool.
In announcing this latest innovation, John Paloian, Chief Operating Officer, RR Donnelley stated, “We will continue to invest in developing new technologies that help our customers reduce costs across all aspects of their print manufacturing and procurement operations. VTB represents one such initiative that we are excited to bring to our customers to help them reduce their distribution costs and remain competitive in today’s challenging marketplace.”
In 2007, RR Donnelley generated postal savings for its customers by co-mailing more than 340 million catalogs.