Business News
POLESTAR WHEATONS IS TOTALLY CHOICE
Friday 02. May 2008 - Polestar Wheatons has strengthened its position in the short run magazine market after being chosen by Totally Media Ltd to produce its portfolio of regional society titles.
Totally Media Ltd launched its first magazine in November 2005. It now publishes 12 titles across the UK, with a combined run length of 60,000 copies per month. It is as a result of this rapid expansion that has prompted the company to review its printing arrangements, as Blythe Story-Smith, Brand Development Director of Totally Media Ltd, explains: “We have received an exemplary service from our incumbent printer, but are keen to garner greater advantages from the economies of scale.”
He continues: “When considering any new supplier, the care of our brand, which is on show to over 250,000 people every month, is paramount. We look for commitment to our self-imposed deadlines, with the flexibility to achieve them.
“The level of enthusiasm shown by Polestar Wheatons, the willingness to engage fully right from the start, and the ability to be so competitive pushed them to the front of the crowd. The companys backing and experience also helped a great deal in making the move, as we clearly wish to continue to build on our success and need a partner who can cope with that.”
Polestar Wheatons Managing Director Andrew Lee says: “Short run work such as these titles are ideally suited to our sheet-fed presses, which in turn have seen some of their traditional production move over to our digital presses. With investment in all areas, we are well placed to service the short run magazine market and we look forward to helping the Totally brand to realise its obvious potential.”