Inkjet & Digital Printing
PrintCity and Premium TransPromo Competence Center
Thursday 17. April 2008 - In addition to having its own stand at drupa, Océ will also be exhibiting with PrintCity, a strategic worldwide alliance bringing together expertise from over 40 independent companies in the Graphic Arts Industry.
Premium TransPromo Competence Center
Every month, organizations such as telecoms providers and insurance and credit card companies send out millions of invoices to their customers – items that cost money to print and mail. These transactional-type prints tend to be plain, no-frills documents, their designs dictated by technical rather than marketing considerations. Marketing messages and elements to reinforce branding or corporate philosophy are often sidelined for the sake of practicality – even though customers demonstrably take more notice of their bills than any advert on TV.
The arrival of cost-effective digital color printing now enables organizations to harness the unused opportunities of transaction documents. At the Premium TransPromo Competence Center at drupa, Océ will be demonstrating how to best take advantage of these opportunities. Partnering with Böwe, Lasermax Rollsystems and UPM, Océ is showing how to leverage the power of digital printing by enriching traditionally plain print items such as invoices with customized promotional messages to up-sell and cross-sell products and services.
Experts at our Premium TransPromo Competence Center will be explaining the new business opportunities and how best to exploit them. Were running a live application with the new Océ JetStream, enabling you to experience how a fully integrated workflow can deliver perfectly coordinated, value-added documents from roll to envelope – with absolutely reliable data integrity.