Business News

R.H. Donnelley Wins Industry Excellence Award for Its Print and Online Business-to-Business Magazine

Thursday 10. April 2008 - Company Receives Gold Award at 2008 Yellow Pages Association Conference and Exhibition

R.H. Donnelley (NYSE:RHD), a leading print and online local search company, today announced that it has won an Industry Excellence Award from the Yellow Pages Association for its Your Business Commonsense Guide to Success(TM) print and online business-to-business magazine.

In 2007, the company launched Your Business as part of its brand building efforts with small and medium-size business owners. It includes relevant tips, advice, case studies and articles to help them enhance business success. The print edition of the magazine is distributed quarterly and the online edition is updated monthly. Both are available exclusively to R.H. Donnelley customers.

R.H. Donnelley received the Gold Award in the category “Advertising and Promotion, Business-to-Business Multiple Media.” This category recognizes significant achievements in advertising and promotion campaigns targeting businesses through multiple media. The honor was given yesterday at the 2008 Yellow Pages Association Conference and Exhibition in Las Vegas.

“We’re thrilled that the Yellow Pages Association has chosen to recognize Your Business,” said Maggie Le Beau, senior vice president of marketing, R.H. Donnelley. “The publication has proven to be a very effective tool in helping advertisers in our markets grow their business and in extending the value that R.H. Donnelley provides to our customers. Customers have told us Your Business is very informative and helps them identify strategies and solutions to grow their operations.”