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MediaSpan Partners With Verve Wireless to Bring Mobile Solutions to Local Online Publishers
Monday 07. April 2008 - MediaSpan to integrate Verves platform into their Online Services products; Demos mobile apps at NEXPO
MediaSpan, the leading digital content management, online loyalty and network ad sales solutions provider for local media, and Verve Wireless, the leading provider of mobile technologies to local media, announced a partnership today to integrate the Verve Publishing Platform into MediaSpans content management solution. The partnership will better enable MediaSpan to provide their customers with integrated content management and mobile marketing solutions.
“Our local media customers are constantly seeking new ways to engage their audience and drive new local revenue online, We are committed to meet their demands by continuing to provide them with innovative online solutions like those from Verve Wireless,” MediaSpan Executive Vice President / GM Online Services Steven Barth said of the partnership. “The mobile medium introduces a new revenue stream for our publishing clients and is poised to garner higher-than-average advertising rates.”
Integrated with the MediaSpan Content Management System, the MediaSpan Mobile Platform allows current customers to quickly and effortlessly extend their content and advertising onto any carrier device with access to the mobile web; including breaking news, rich media photos, restaurant guides, movie guides, and more. Also built into the MediaSpan Mobile Platform is the Mobile Messaging module, an SMS (Short Message Service) text alert system that enables publishers to create, manage, and distribute consumer “opt-in” mobile messaging programs. Mobile Messaging sponsorships, coupons, and advertising provide publishers with a new revenue stream, while giving publishers complete control over their text messaging campaigns and programs. The module also includes ad trafficking and reporting, short code management for two-way messaging, and SMS alert management.
“We are exclusively focused on delivering the tools that help any local media provider participate in mobile,” states Greg Hallinan, Verves Vice President of Marketing & Operations. “Were excited to be working with MediaSpan because they share the same vision, and together we can help make their customers more successful by complementing MediaSpans full range of media management products.”
Attendees at the NEXPO Capital Conference 08 in Washington, DC will be able to see a demonstration of how to extend their brand into the mobile channel utilizing MediaSpans carrier-grade publishing solution. At Booth 700, MediaSpan will be demonstrating its full line of innovative solutions for publishers.