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Interwoven Launches Website & Optimization Solution in Asia-Pacific Region
Monday 07. April 2008 - Interwoven Optimost Solution to Help High-Growth Asia-Pacific Companies Maximize Online Business Performance
Interwoven, Inc. (NASDAQ:IWOV), a global leader in content management solutions, today announced that it is launching the recently acquired Optimost real-time multivariable testing and Website optimization capabilities in the Asia- Pacific (APAC) region. The Interwoven Optimost Website optimization solution allows companies to get more from their existing customer acquisition and Website investments by maximizing online conversion rates.
As APAC economies continue to experience strong growth, and regional consumers spend increasingly more time online, businesses in the region are investing heavily to transform their online presence. To optimize the impact of each online experience, marketers need to test and target content throughout their online marketing efforts to increase online conversions and customer engagement while managing marketing costs.
The Interwoven Optimost Website optimization solution offers the sophistication, flexibility, and expertise required to help marketers maximize their online investments. The solution identifies the most compelling combination of Web content and design by exposing different combinations of online content elements to different visitors and then not only measuring visitors’ actions, but responds by dynamically providing the most effective and usable site for users.
As part of this announcement, Interwoven also will be growing its network of Interwoven Optimost service specialists, and will be expanding its Interwoven Optimost certification process to APAC interactive marketing firms.
The release of the Interwoven Multivariable Optimization solution, powered by Interwoven Optimost, builds on Interwoven’s strong presence in the region with its large installed base of content management customers. Indeed Optimization is one part of the closed loop marketing solution that Interwoven provides. Interwoven has helped well-known regional brands create, deliver and optimize content, including companies such as Cathay Pacific Airways, Chunghwa Telecom, ICICI Bank, Hong Kong Trade and Development Council, HFDC Bank, New Zealand Trade and Enterprise, and Qantas Airways.
“The tremendous economic growth in our region has significantly increased the number of consumers on the Internet,” said Sanjay Aurora, vice president of APAC operations at Interwoven. “We are excited to bring the Interwoven Multivariable Optimization to APAC to help companies unlock the potential of their online strategies, reducing the cost per online conversion despite increasing online marketing costs. This launch is part of an ongoing campaign to partner with leading companies in the region and help them leverage the power of the Web to strengthen their brand and drive revenue growth online.”
Singapore launch:
Aurora adds: “We have chosen Singapore as the first location to launch the Interwoven Optimization solution in Asia. We have a very strong client base here, and Singapore is our APAC headquarters. What is also important is the strength of our partnerships with interactive agencies — who are enabling us to provide this solution to their clients.”
Interwoven, which was founded by Singaporean Ong Peng Tsin, will be conducting a series of local events to share best practices and to educate enterprises, partners, and interactive services firms on how the Interwoven Optimost Website optimization solution can help engage and convert online visitors.