Prepress

Collective Media Launches Ad Network Management Platform (AMP)

Wednesday 26. March 2008 - AMP empowers the world's most prominent publishers to create and manage their own vertical networks

Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. Collective developed the AMP technology to manage hundreds of audience segments, thousands of sites and billions of ad impressions across its own leading ad network each month. As more publishers establish their own branded ad networks to increase audience reach and share of online media spend, AMP is the first ad network management platform designed to support both behavioral targeting and affiliate site networks.

“By making AMP available to publishers, we are really bucking the trend of technology companies turning into ad networks. We’re an ad network releasing a technology platform that gives publishers everything they need to create and manage their own network,” said Joe Apprendi, CEO of Collective Media. “These newly formed networks can take advantage of the opportunities that exist to increase available inventory in any audience category with Collective’s network of affiliate sites and target audiences, and to monetize unsold inventory at a premium.”

AMP is fully integrated with DoubleClick’s DART for Publishers and is tightly integrated with salesforce.com’s Salesforce application for sales pipeline data. With built-in behavioral and contextual targeting, the system unifies audience targeting and ad network management through a single online technology platform. In addition, publishers with a wide diversity of wholly- owned sites can utilize the product to centralize audience targeting, revenue and yield management for both owned and affiliated sites.