Business News

Caldera launches new logo at ISA and FESPA Digital

Caldera has fully redesigned its corporate logo which be launched at ISA (Orlando) and FESPA DIGITAL (Geneva).

Tuesday 25. March 2008 - Caldera has fully redesigned its corporate logo which be launched at ISA (Orlando) and FESPA DIGITAL (Geneva).

This evolution is in the continuum of Caldera’s aggressive marketing strategy to refresh and enhance its branding. The company will transition the new logo to all media over the next 60 days.

“The new look reflects our company’s technology capabilities and desire to look ahead on the front line of the fast moving industry of wide format digital printing. Caldera has always developed new and innovative ways to help print professionals for the past 17 years; our new corporate branding will lead us into the next 20 years. Updating the logo to reflect Caldera’s current goals and objectives in the business arena will highlight brand recognition and continue to promote customer awareness and loyalty.” says CEO Joseph MERGUI.
The new Caldera logo is a simple, strong emblem with a modern vibe. Accompanying the logo is a graphic icon symbolizing the lava lamp, a reference to the meaning of the word Caldera : a crater formed by a volcanic explosion.
The new symbol concisely represents Caldera’s values : technology, power, modernism and innovation. 
 
Caldera will also unveil a new mascot character named Flame who will be part of the company’s strategy to illustrate its innovative developments.