Offset Printing
ColorRightNow Expands Capabilities, Profitability with Presstek 52DI Press
Monday 10. March 2008 - Quality, Speed, Fast Makeready and Environmental Friendliness Key Benefits for Calgary Firm
Calgarys ColorRightNow was seeking a four-color offset printing solution with a compact footprint that could meet his increasing need for short-run four-color printing. “We needed to ensure that we could deliver the quality and fast turnaround our customers expect,” said Rick Wilson, ColorRightNows owner. “Since we have installed the 52DI we have already seen massive efficiency improvements. The fact that we have a sellable sheet 10 minutes from sending the file is simply outstanding. Our initial reports suggest that weve reduced our makereadies by approximately 60 percent.”
Rick points out that wholesale printing for the trade will be a new business opportunity for the firm with the DI press. In addition, he will be able to bring in house $30,000 to $40,000 a month in four-color print he was previously outsourcing. In considering the purchase, Rick visited other satisfied DI press owners in Canada, who reinforced his decision to acquire a Presstek DI press. ColorRightNow is the first 52DI press installation in Alberta.
“ColorRightNow is a good example of an enterprising print service provider who is investing wisely for its future,” said Todd Phillips,Presstek Sales Director, Canada. “Rick Wilson was already the dominant Calgary player in the delivery of color printing of run lengths ranging from one to a thousand. With the 52DI, he will be able to capture increased market share with runs up to 20,000.”