Prepress

With Packshot Creator HD, Companies Produce Hi-Res Images of Their Products

Wednesday 27. February 2008 - International Launch at CeBIT 2008

At CeBIT 2007, Packshot Creator 3D was launched. Now, with the Packshot Creator’s HD range, a major breakthrough, the designer of the first office digital photo studio goes further.

According to Laurent Wainberg, it will change the approach of picture visibility. “Packshot Creator HD’s photos can be enlarged at will. The incredible realism of shots and the resulting visual comfort is changing the whole visual communication.” Now, it’s possible to introduce movement in the illustrations. An HD image can be enriched with an additional interactivity by implementing an automatic zoom function. The jpeg’s or tiff’s definition remains sharp regardless of the zoom’s level.

By exploring the invisible from a product big-picture, the R&D or legal departments can now point out defects or damages. It also allows the communication or marketing departments to illustrate the product’s quality and details from one single HD shot.

In a world where image and multimedia are everywhere, businesses have to produce the most accurate and enticing product illustrations possible on a daily basis, sometimes in industrial quantities. Agribusiness, spectacle trade, luxury, shoes, packaging industry… Every field of activity works with images. That’s why companies benefit from a quick return on investment.

Laurent Wainberg, CEO of Packshot Creator, will be delighted to meet journalists for individual demonstrations. Please get in touch with the press department.